Undiluted Dinners

Twelve marketing leaders. One provocation. No sponsors, no panels, no pitches.

01.

Small

Never more than twelve. Every voice heard.

02.

Unrecorded

Nothing said in the room leaves the room.

03.

Unsponsored

No brands to serve. No agenda but the conversation.

Upcoming

London — 14 November 2026

The Post-Search Brand

How does brand identity survive the shift from organic search to AI answer engines?

An intimate dinner for twelve CMOs. No sponsors. No panels. No pitches. Just an unrecorded conversation about the thing everyone is thinking and nobody is saying out loud.

Past dinners & insights

New York

18 September 2026

Scaling Without Smoothing

Twelve marketing leaders spent three hours arguing about the exact point at which process kills product.

—Every leader in the room could name the piece of work their operating model would now reject.
—The consensus: the second hire into a brand team is more consequential than the first.
—Nobody could name a distinctive brand built by a fully outsourced marketing function.

London

12 June 2026

The Language of AI

A conversation about the flattening effect of generative tooling on the register of brand writing.

—Every leader had removed the em dash from at least one recent piece of copy for fear of sounding machine-written.
—Style guides are being rewritten faster than at any point in the last decade.

Expression of interest

Ask for a seat at the next table

No booking system. A short note, and a reply if there’s a fit.