The Seat11 Mar 2026 · 6 min read
The erosion of the creative mandate in the era of attribution obsession
Why the most measurable channels are often the ones driving your brand toward a generic dead-end.
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AI08 Jan 2026 · 4 min read
Synthetic personas: The shortcut that leads exactly nowhere
Replacing qualitative human research with LLM-generated agents is just a high-speed way to confirm your own biases.
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Leadership01 Oct 2026 · 5 min read
The bravery of doing exactly what doesn't scale
Every distinctive brand of the last decade has one thing in common: a founder who refused to be talked out of the expensive thing.
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October 2026 · 14 min read
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