The Seat11 Mar 2026 · 6 min read
The erosion of the creative mandate in the era of attribution obsession
Why the most measurable channels are often the ones driving your brand toward a generic dead-end.
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Synthetic personas: The shortcut that leads exactly nowhere
Replacing qualitative human research with LLM-generated agents is just a high-speed way to confirm your own biases.
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The bravery of doing exactly what doesn't scale
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